CASE STUDY
WorkHorse
A unified web, product, and marketing experience for an all-in-one software platform built for alarm companies.
Web Design · Product UI · Digital Marketing
The Challenge
WorkHorse offers a broad software ecosystem for alarm companies, including billing, dispatch, customer management, integrations, mobile tools, and central station solutions. The challenge was to present all of these capabilities in a way that felt clear, organized, and visually consistent across the website, product interfaces, and marketing materials.
The Solution
I created a cohesive visual system across web, product UI, and marketing communications. I designed responsive website layouts, product interface concepts, supporting graphics, and campaign materials that helped simplify complex information and present WorkHorse as a connected, modern software solution for the alarm industry.
Key Features
Product-Focused Web Design
Clear pages built around the platform’s software solutions and use cases.
Responsive Experience
Consistent presentation across desktop, tablet, and mobile.
Product UI Design
Interface concepts and layouts for operational tools and workflows.
Integrated Marketing System
Consistent visuals across web, event graphics, collateral, social, and digital campaigns.
Visual Highlights
Responsive Web Design
Mobile Experience
Digital Marketing
Print Design
Brand Identity
Product UI Design
Digital Marketing
The Result
A more consistent visual system across the website, product UI concepts, event materials, and digital marketing, making the different WorkHorse solutions feel like part of one connected brand.